Isabel AneybaMay 12, 20201 minEmotional drivers led to a successful cereal launch in Mexicocase study brief A global food manufacturer wanted to co-create a successful cereal that would help women to manage their figure. COMARKA...
Isabel AneybaMay 12, 20201 minA Medical digital publisher increased trial and loyalty by creating an engaging digital experiencecase study brief A Medical digital publisher, whose mission is to communicate the overlooked risks of medicines’ side effects, created a...
Isabel AneybaJun 18, 20192 minMaking Your Research Pay Off in LATAMAdapting projects to Latino culture is the key to successful research in Latin America. Here are some best practices: 1. Use secondary...
Isabel AneybaJun 14, 20192 minTop 5 Ways to Connect with Low Acculturated Latinos Cultural competence is essential when interviewing Low Acculturated Latinos. This segment of the growing US Hispanic market is mostly...
Isabel AneybaJun 14, 20192 minHow to Engage Wealthy MexicansIt is very challenging to recruit and interview wealthy Mexicans living in Mexico. Security is of primary importance. Drug cartels...
Isabel AneybaJun 14, 20193 minLet's Work TogetherWhile focus groups have long been a part of the innovation process, many clients have voiced their frustration about the limitations of...