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COMARKA is a cross-cultural market research firm focused on Product and Brand innovation 

  • Uncover Trends 

  • Understand Consumers

  • Develop Innovative Solutions

  • Make Confident Decisions

Right Design. Right Execution. Deep Discovery. Confidence

We research the US Hispanic market and Mexico to uncover key emotional drivers and gaps in product and customer experiences.

Our unique approach involves simple, effective research methods to deepen cross-cultural understanding, delivering actionable insights that drive meaningful results.

We offer exploratory projects and rapid concept creation using various qualitative and mixed methods tools such as cultural immersions (guided store tours), ethnography, focus groups, online communities, consumer camps™ (small and large group ideation), maxi-groups™, moderated & unmoderated user interviews, and more.​​

“Isabel Aneyba is a beautiful person. She is the very best at gaining deep understanding of and empathy with the various Latino segments both in the US and Latin America.
She designs wonderful research, from basic focus groups and surveys to brilliant techniques of observation and ethnography, as well as participative consumer creativity.
She generates real insights. She makes forceful recommendations. Hire her!"

CMO, Fortune 500 Company

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