Customer Understanding to Uncover Business Opportunities
Confidence to Make Business Decisions
= Creative + Insightful + Results Driven
“Isabel Aneyba is a beautiful person. She is the very best at gaining deep understanding of and empathy with the various Latino segments both in the US and Latin America.
She designs wonderful research, from basic focus groups and surveys to brilliant techniques of observation and ethnography, as well as participative consumer creativity. She generates real insights. She is strong-minded and makes forceful recommendations. Hire her!”
Fortune 500 Food company, Chief Marketing Officer
“We hired Isabel Aneyba, COMARKA, for several projects to refine our entry to Mexico (branding, store layout, customer empathy and communication, etc). We finalized a store name and our market entry was successfully completed using a significant portion of COMARKA’s findings.
The research aided management in understanding differences in pawn lending in Mexico vs the US. The company made a successful entry into Mexico and continues to have success. I highly recommend Isabel”.
Fortune 500 Financial company, VP of Strategic Planning
"Isabel goes the extra mile to deliver quality Hispanic insights. She was inquisitive with our team as she was with consumers to understand our objectives and business issues. Like many clients, we asked for a lot from our interviews and Isabel designed a study that was highly engaging for participants while providing us with highly actionable insights. She also did a great job helping us understand the Mexican-Americans population and how they likely would respond to our program. I would highly recommend Isabel for Hispanic-based qualitative work.
Fortune 500 company, VP of Strategic Planning
"I had the pleasure of collaborating with Isabel Aneyba (Comarka) on several projects at The Kroger Co. We conducted several projects together such as a Competitive Intelligence, Store Remodel, and Product Testing, to name a few. Isabel is very passionate about her work. As a result of the research, my internal clients were able to improve the customer's shopping experience.
Her recommendation of product availability and prepared foods helped to increase the customers’ trial and loyalty. Isabel's reports are very well written, illustrative (with actual store layouts), thorough, detailed, and very reflective of the research, which helped us to maximize the improvements."
Fortune 500 Supermarket, Research Manager