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COMARKA is a cross-cultural market research firm focused on Product and Brand innovation 

  • Uncover Trends 

  • Understand Consumers

  • Develop Innovative Solutions

  • Make Confident Decisions

Right Design. Right Execution. Deep Discovery. Confidence

Isabel Aneyba is a beautiful person. She is the very best at gaining deep understanding of and empathy with the various Latino segments both in the US and Latin America.

She designs wonderful research, from basic focus groups and surveys to brilliant techniques of observation and ethnography, as well as participative consumer creativity.

She generates real insights. She makes forceful recommendations. Hire her!

Chief Marketing Officer, Fortune 500 Food company

I had the pleasure of collaborating with Isabel Aneyba (Comarka) on several projects. We conducted several projects together such as a Competitive Intelligence, Store Remodel, and Product Testing, to name a few. Isabel is very passionate about her work. As a result of the research, my internal clients were able to improve the customer's shopping experience. 

Isabel's reports are very well written, illustrative (with actual store layouts), thorough, and very reflective of the research, which helped us to maximize the improvements.


Her recommendation of product availability and prepared foods helped to increase the customers’ trial and loyalty.


Research Manager, Fortune 500 Supermarket

I collaborated and worked with Isabel on several research projects. She was able to effectively and efficiently work cross-functionally with her many business stakeholders.

I was extremely impressed with one of her research projects that generated ideas for new services for our company.

Her insights were so compelling that the project became approved.

I highly recommend Isabel to generate insights for new products and services. She is thorough, professional, and works with great integrity.


Senior Manager User Research, B2B2C Technology Company

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