​​We help your brand increase sales and profits by uncovering actionable consumer insights and translating those insights into strategies that accelerate business growth:
 

 

• Understand Millennials, Gen Zers, US Hispanics and Mexicans

• Reposition brands and refine messaging

• Create new products and revitalize existing ones

• Transform customer experiences
   

1. Custom Research 

Our unique approach combines bicultural expertise, innovative and proven methodologies, drawing a comprehensive range of qualitative and mixed methods research approaches, including:
 

• Online: Co-creation communities, diaries, and video diaries

• Conversations: Individual interviews, focus groups, maxi-groups (for taste testing)

• Immersive: Consumer camps, ethnography (in-home visits, shop-alongs, intercepts) and mobile ethnography

• UX Research: Moderated and unmoderated user interviews

• Qual and Quant Research: Human & AI Moderated​
   

2. Thought Leadership 

COMARKA is a recognized thought leader in the research industry. Through professional training, presentations at leading industry conferences, and published articles, we share our expertise, challenge conventional thinking, and advance research practices. Our ultimate goal is to help our clients succeed and achieve sustainable business growth.

Popular presentations include:

• How to use AI Interviewing without Losing Human Insight

• Unveiling the Truths of Latino Consumers for Market Growth

• Making Your Research Pay Off in Mexico & LATAM