​​We help your brand increase sales and profits by building authentic connections with your customers through meaningful insights and storytelling.
 

 

• Understand Millennials, Gen Zers, US Hispanics and Mexicans

• Reposition brands and refine messaging

• Create new products and revitalize existing ones

• Transform customer experiences
   

1. Custom Research 
 

Our unique approach leverages innovative and effective research methods using the full suite of qualitative research, including:
 

• Online: Co-creation communities, diaries, and video diaries

• Immersive: Consumer camps, ethnography (in-home visits, shop-alongs, intercepts) and mobile ethnography

• Conversations: Individual interviews, focus groups, maxi-groups (for taste testing)

• UX Research: Moderated and unmoderated user interviews

• Mixed Methods: Qual at Scale

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2. Thought Leadership
COMARKA is a thought leader in the research industry. From presenting at leading conferences to publishing articles and delivering in-person and virtual training, everything we do is focused on helping our clients succeed. 

Popular presentations include:

• Unveiling the Truths of Latino Consumers for Market Growth

• Making Your Research Pay Off in Mexico

• Se Habla Online Qualitative

• Let's Work Together: The Consumer Camp

• The Value of Ethnography & Key Best Practices

• The Challenge of Disruption: Successful Research Stories in Managing Disruptive Forces