COMARKA was founded in 2006 by Isabel Aneyba, a marketing leader turned qualitative researcher with a deep passion for understanding human behavior. After earning her MBA from The University of Texas and building a career as a Brand Manager, Category Manager, and Chief Marketing Officer in the CPG and Retail industries, Isabel launched COMARKA in Austin, Texas.
 

Driven by human understanding, problem-solving, and innovation, COMARKA emerged as an early leader in online qualitative research and immersive customer experiences, helping brands authentically connect with new generations and multicultural audiences.
 

Today, COMARKA is recognized as a thought leader in the insights industry, trusted by global brands, and committed to elevating research through outstanding research, innovation, and community impact.

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Isabel Aneyba, Award-Winning Cross-Cultural Researcher
 

•Isabel, a Mexican-American moderator with decades of research experience, provides innovative and impactful market research services. She specializes in product and brand innovation with a strong focus on the U.S. Hispanic market and Mexico.
 

•She can help your product and marketing teams adapt your products and brands to Latinos by identifying customers' pain points and unmet needs and providing ideas to meet them.
 

•Her interviewing style is "In-culture", meaning she adapts to the participant's culture to inspire them to be authentic and share their truths.  

•For your projects, she designs the right approach using a variety of qualitative research methods (online, immersive, conversational and UX).

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•Her thought leadership on Latinos, specifically Mexicans and Mexican-Americans, has been featured at prominent events such as QRCA, Insights Association Conferences, Quirks Events, and many others. 

•She has received advanced moderation, ethnography, online qualitative research and UX training from RIVA Institute trainers, and holds an MBA from the University of Texas at Austin.

•Isabel has earned the Research & Equitable Leadership (REEL) award and the Thought Leadership award for her successful research and Innovative approaches with Latinos.