Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding...

case study brief A global food manufacturer wanted to co-create a successful cereal that would help women to manage their figure. COMARKA...

Adapting projects to Latino culture is the key to successful research in Latin America. Here are some best practices: 1. Use secondary...

Cultural competence is essential when interviewing Low Acculturated Latinos. This segment of the growing US Hispanic market is mostly...

It is very challenging to recruit and interview wealthy Mexicans living in Mexico.  Security is of primary importance.  Drug cartels...

While focus groups have long been a part of the innovation process, many clients have voiced their frustration about the limitations of...