Immersive Qualitative Tools (Online + In-person)

• Authentic Ethnography™  (In situ: In-homes, and Shop Alongs)

• Online  Co-creation Communities™  

• Consumer Camp™  

• Master the Store Experience™  

• Maxi Groups™  (Product Test)
   

Mixed methods using the Full Suite of Qualitative Tools (Online + In-person)

• In-depth Interviews 

• Focus Groups

• Dyads, Triads, Quads

• Online Communities 

• Video and Online Diaries

• Ethnography (in-homes & shop alongs)

• Usability Interviews (Moderated & Unmoderated)

• Contextual Inquiry Interviews

• Peer and Buddy Groups

• Expert Interviews

• Stakeholder Interviews

• Cognitive Interviews

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Quantitative Research ​Tools

• Customer Satisfaction

• Concept Testing

• Ad Testing

• Brand Tracking

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Industry Experience ​

• Apps

• Apparel

• Beauty & Personal Care

• Durables & Consumer Electronics 

• Education & Training

• Ecommerce

• Food, Beverage & Nutrition

• Health & Wellness 

• Healthcare 

• Insurance

• Not for Profit

• Pet owners, food, supplies

• Pharmaceutical

• Restaurants

• Real Estate 

• Supermarkets

• Technology (Digital Products and Services)

• Travel & Tourism​

• Websites